Our network of 75,000 college athletes helps our brand partners collectively reach over 300,000,000 fans and followers across Instagram and TikTok to reach GenZ and beyond.
Our white-glove approach has helped brands like Adidas, Urban Outfitters, HEYDUDE, CVS, Hollister, Gillette, Ruffles, Reebok, Crocs, CeraVe, Steve Madden, Armani, 7-Eleven, McDonald's, Taco Bell, and many others effectively engage with Gen Z and their hundreds of millions of fans and followers.












"Our entire business is amazed by the volume of this program, the caliber of athletes we’re locking in, and the agility in which we’re making moves. You’re truly the best in the biz!!
Abercrombie & Fitch / Hollister

"Postgame managed hundreds of top tier athletes and executed our campaign flawlessly. The quality of the content has been extremely impressive. This has been a massive win for our brand.
PSD Underwear

Full Service + Media

Scale Campaigns to thousands of Athletes
Elevated Content Creation
On Premise Content Creation / Video Production
Full Service Campaign Management
Manage Paid and Earned Media
Check out hundreds of posts on our Instagram of campaigns we have launched.
Have questions about large-scale NIL campaigns, or managing highly curated, elevated content, appearances, and more?
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend time recruiting athletes into your campaign through a combination of SMS, Email and Postgame App notifications. We can literally attract 1,000's of athletes to your campaign within minutes through our direct, one-to-one relationship with every athlete on our platform.
We provide each brand with a list of athletes who have opted-in for consideration - sorted by athlete value - determined in part by our own calculations and prior working relationships with the athletes. During this phase we offer suggestions in order to help maximize your budget - focusing on reliabile, effective content creators.
After selections have been made, Postgame begins payment negotiations with each athlete and/or their agent. The scale of our athlete network gives us leverage that helps brands maximize their budget while also being fair to the athlete with an offer that matches current market valuations.
After the offer has been accepted a contract is generated that includes campaign requirements, payment terms, content licensing rights, and more. Postgame manages payment to all athletes and all tax related items (W-9 & 1099-MISC). Lastly, Postgame will refund or credit the brand for any athlete who fails to meet the campaign expectations.
This is where we earn our stripes! Busy schedules that include 5AM workouts, class attendance, practice & games, travel, late night tutoring - make executing on a successful campaign with college athletes challenging to say the least. Our hands-on approach to every facet of the campaign is what separates us from everyone else.
Postgame tracks all activity (content files, date stamps, etc) - and provides the brand with real-time updates.
Postgame has curated a range of NIL campaigns, team gifting and live activations for HEYDUDE, tapping into the influence of hundreds of college athletes to spotlight the newest in fashion-forward and collegiate footwear.
Gifting Campaign to hundreds of Athletes
Team Coordination
Elevated Content Creation
Millions of Impressions
Hollister turned to Postgame and their diverse and vast student-athlete network across the country for a high-volume and breakthrough campaign that would authentically connect to the Gen Z audience.
400+ regionally relevant athletes .
Ohio State football players participated in an in-store activation
1,500 social media posts
16M impressions
Postgame worked with Hollister to create a unique fan experience with players at a store location near Ohio State University
Fan Experience
Meet and Greet
At Store Locations
Digital and IRL Engagement
In Store Campaigns - CVS
Off the Court with Steve Madden
Hercy Miller, University of Louisville Men's Basketball Player wearing Steve Madden
On the Court with Adidas
NIL campaign promoting CVS and their Buy Online Pick Up In Store program.
Influencer marketing can generate 11 times the ROI compared to online ads.
The average engagement rate for an influencer campaign is 4.2%. Higher than alternates.
36% of marketers stated that influencer content integrated into campaigns outperformed brand-created content.
78% of brands found NIL influencer engagement to be significantly higher than those of traditional influencers.
We would love to have the opportunity to share the success stories we have had with a wide variety of brands - both small and large. If you are looking to launch a highly effective campaign leveraging the influence of college athletes with millions of their fans - you came to the right place.

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